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Todd Grimm's Web Log - Marketing & Rapid Prototyping Notes
 

Tuesday, October 21, 2003

Four Disciplines for Web Development


It is no wonder that so many Web sites don't perform as expected. A really powerful site demands the expertise of four unique disciplines: graphic design, programming, copywriting and search engine optimization. If any one of these disciplines is missing or forgets what the goals of the site are, performance will be mediocre at best.

A beautiful looking site without powerful, engaging copy will not lead to sales. Great copy that breaks the rules for search engine visibiltiy will diminish in-bound traffic. And even if you have great design, great copy and great search engine optimization, poor html coding can kill any hopes of prospect or sales generation.

A Web site demands all four disciplines for exceptional performance. Make sure that you have all four when you decide to renovate your Web site.






 

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T. A. Grimm & Associates, Inc.
3028 Beth Court, Edgewood, Kentucky 41017
Phone: (859) 331-5340      Fax: (859) 331-5342
tgrimm@tagrimm.com      www.tagrimm.com

 

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