Todd Grimm's Web Log - Marketing & Rapid Prototyping Notes

Saturday, February 22, 2003

Going for Response, Minimizing Branding

Big companies have reversed their marketing strategies in light of the down economy. Every where you look, there are articles on the new strategy to implement response (e..g. leads) marketing and minimize outright branding effort.

For small companies, the strategy should always be one of response. Branding is too expensive, can't be measured and just not appropriate for small companies.

By the way, every company inherently has a brand. Do you know what your brand is and how you are communicating it?


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Coming soon.

"User's Guide to Rapid Prototyping."

What does it take? What will it do? How do I evaluate rapid prototyping?

Todd Grimm de- livers the answers to these questions and many more.


3DP Benchmark

Which 3D printer is fastest? Cheapest? Which offers the best quality?

This extensive benchmark study provides the answers. A great resource for anyone preparing to buy a rapid prototyping device.


Corporate white paper.

An extensive eval- uation of Roland DG: the company, the strategy and the merits of subtractive rapid prototyping (SRP).



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